June 24, 2018

Ranking the search engines

Help and important tips with your SEO

Having an website for your business is now considered necessity factor. Specially when there are millions of users over the web using smartphones, laptops, and tablets to search for desires as simple as McDonalds. It is true anyone could have a website, but is it out on the web and favored by the search engines? In other words, are people finding your business and or website over the web?
Finding information about SEO How to’s and How not to’s can be very dramatic, content can be scarce and misinforming. We are here to give you key factors to helping you boost your reputation over the web.

Here are key factors for proper website SEO

Keeping an up to date layout – Having great looks and appearance to your website that can attract and keep visitors. The longer a user is on your website plus the more visitors you have, your websites domain authority will increase. Its always good to have a Clean, Responsive, and Appealing look.
Search Engines visualize your social media interaction – Having sharing or like buttons to popular social media sites such as facebook, google, twitter, and pinterest can provide many benefits. But there are some pros and cons that could come with using such scripts.
The cons to using social media buttons on the site tend to push your audience away if its in the way of the heart of your content or creates website clutter. There are many websites out there with 20 different social media links on every page, and web developers do not realize how it can drive there customers and audience away very quickly. Thus, slowing your website speed down as it has to load every icon, and the social media script.

The pros to having social media buttons, gives your audience opportunity to follow you over social media, creating some healthy backlinks to your website. It is important to know that when using social media links, use them wisely and make them organized and non cluttered.
Proper amount of text and content
What would you consider having a proper amount of text and quality content? Creating a balance of content and images creates a great and friendly website to the search engines. Having such little text per page, can be a downfall and cause search engines to not bother indexing and displaying your page or website overall. If you plan to write or blog about something for the day, set a goal to have up to 500 words a page along with a few pictures!
Titles and links matter
Your website title and page title are everything!
If you do not have either or, or both. Nobody will know what your website is about. Having an title is important, because it is the name and label of your website.
Copying from other websites
Its okay to have a writers block every once and a while, but it is NOT okay to copy content from other websites. Since the panda update of Google, google has expressed the sole purpose to providing a better user search experience by providing “Quality Content”. Yes, many of us tend to feel we need to just keep adding on to our blogs and websites and we do not know what to write about. But by adding copied written content, google has the Sandbox Algorithm and the Google Blacklist.

Google Sandbox

The sandbox is not all bad, its part of googles rules and algorithm to any new or non popular website. As long as you follow what google likes and the policy, you will be in googles gooooooooood graces! Having your website submitted for the first time with google, the sandbox algorithm is a setup for googles research team to view, review, and analyse your website, but still post your website in some of the search results.
By showing good quality content, and not copying other popular websites content, you too could be seeing yourself on the first page.

Google Blacklist

Part of googles blacklist is about seeking websites for suspicious and malicious activities. After being in the sandbox, and the google team has reviewed your website, code, and structure. They will determine if your website is worthy for the search results.
Making duplicated content (copying other website content) is one of those factors. If you are displaying copied articles on your website, google will mark you as an “Content Farmer” and will be blacklisted from there search results.
What is blacklisting, and what does it mean for me?
Blacklisting means you will not be able see your website even if you google your websites domain. Google will say in there webmaster tools, that your pages are indexed. But your website is marked in there blacklist and will not display your website or pages in the results. To making matters worse, your domain and sub-domains will be on the blacklist for up to 10 years. Resulting in just plain Negative SEO. At that point, it would be best to just buy a new domain and start over.
Not everyone is using google
Yes google is the largest search engine and web application service in the world. But did you know? a large percentage of people around the globe are using Bing, Yahoo, MSN, and Aol. This is about 35 Percent of the world using other search engines. As the best part is, all of them are using the Bing search engines servers! So your search results are the same regardless if it is bing, or yahoo. Who knew?

Avoid SEO Pay Marketers

Many SEO Marketers claim to providing two things. Getting your website on the first page of all search engines, and getting found on social media. While this sounds good and too easy to pass up, this can be a serious backfire. Having to pay vast amounts of money every month, in hopes that someone will contact your business and you make profit. Many small business owners are left burned when they realize after a few months, that there sales have not boosted or increased. Its important to know, when an SEO Marketer calls your business phone number and sells you SEO. Dont buy it or buy into it.

XML Sitemaps and User Accessible Sitemaps
While search engines recommend having an XML Sitemap, it is nice to have an user accessible sitemap. For real users to easily navigate around your website if they are looking for key things or needing to find something really fast. Its like having a paperless index for a book.